CRM-Powered Segmentation
Customer Segmentation That Builds Itself
Group customers by activity, purchase history, and events, using data your CRM collects automatically from every chat, order, and click, so every campaign reaches the people it was written for
Customer Segmentation is a Cekat.AI feature that groups customers by activity, purchase history, and events using CRM data collected automatically from every conversation, so campaigns go to exactly the people they were written for.
- 3,000+
- businesses segment customers with Cekat.AI
- 1,000,000+
- customer interactions feeding the data
- 24/7
- profiles update with every interaction
- 15+
- industries served
Trusted by 3,000+ businesses and leading brands in Indonesia
How it works
Built to Turn Conversations Into Revenue
Segments That Build Themselves From Every Interaction
Most segmentation projects die in a spreadsheet nobody maintains. Cekat.AI creates and updates a CRM card from every interaction automatically, chats, purchases, campaigns received, website behavior, so your segments are always built on live data, with zero manual input from your team.
Slice Your List by Activity, Purchases, or Events
Filters and boards turn one contact list into any audience you need: customers who bought last month, leads who asked about a product but never paid, everyone who joined your latest promo. Build the segment in a few clicks and it's ready to use in your next campaign.
Follow Every Customer From Visitor to Lead to Buyer
Customer Stages track exactly where each person stands, Visitor, Lead, or Buyer, with next-step suggestions for moving them forward. Instead of one flat list, you see a pipeline: who needs nurturing, who is ready to close, and who deserves a loyalty offer.
Relevant Campaigns Get Opened, Generic Ones Get Ignored
The same message to everyone is why broadcast performance dies. With segments, a repeat buyer gets a loyalty reward, a ghosting lead gets a nudge back to checkout, and a new visitor gets an intro offer, each message personalized from CRM data, each one relevant enough to open.
Inside the product
Key Capabilities
Segment by What Customers Actually Do
Who chatted this week, who went quiet a month ago, who keeps browsing your website without buying, activity segmentation finds them all, so re-engagement campaigns target the silence instead of blasting everyone.
Why Cekat.AI
Why Businesses Choose Cekat.AI
Zero Manual Tagging
CRM cards are created and updated from every interaction automatically. No data entry, no stale spreadsheets, the segments maintain themselves.
One Living Customer Record
Chats, purchases, campaigns received, and website behavior live on a single profile, so a segment reflects the whole customer, not one fragment of them.
Segments Feed Every Campaign
Broadcasts, follow-up automations, and analytics all run on the same segments, build an audience once and use it across the entire platform.
FAQ
Frequently Asked Questions about Customer Segmentation
Customer segmentation is the practice of dividing customers into groups that share something meaningful, recent activity, purchase history, or an event they joined, so each group receives messages that fit them. In Cekat.AI, those groups are built from CRM data that updates automatically with every interaction.
Turn One Contact List Into a Hundred Right Messages
Let your CRM build the segments and send campaigns that customers actually open.