Use Cases · Serve and keep customers

WhatsApp Marketing That Gets Replies, Not Ignored

Send promotions, event news, and reminders to the right customers through the official WhatsApp Business API. When they reply, AI answers straight away, and every campaign is measured all the way to its replies.

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In short

WhatsApp marketing is marketing over WhatsApp: sending promotions, updates, or reminders to customers who have opted in, then carrying the conversation through to a purchase. In Cekat.AI, campaigns go out through the official WhatsApp Business API using Meta-approved templates, replies are answered by AI, and results are measured from sent and read through to replied.

Built from these features

  1. Customer Segmentation
  2. WhatsApp Broadcast
  3. WhatsApp Blast
  4. AI Chatbot

Trusted by 3,000+ businesses across Asia.

The problem

The broadcast went out, nobody replied

We send promos on WhatsApp all the time, but few people reply, and when they do, we are often slow to answer.

Sound familiar?

  • 01

    One message for everyone

    Loyal customers and people who asked one question once get the same promo. Irrelevant messages get ignored, or worse, reported.

  • 02

    Replies with nobody to answer

    A broadcast that works sets off hundreds of replies at once. If the team cannot answer quickly, the moment to buy passes.

  • 03

    Only sends get counted

    Without read and reply numbers per campaign, you cannot tell which messages work and which ones to stop sending.

How it runs

From recipient list to answered replies

One campaign, from preparation to results, without switching apps.

  1. Trigger

    A promo, event, or reminder needs to go out

    A product launch, a weekend discount, an event invitation, or a payment reminder.

  2. 1

    Step 1

    Pick the recipients

    Upload a recipient list from a CSV or XLS file, or choose contacts by label and CRM data, so the message reaches the people it is actually relevant to.

    Handled byCustomer Segmentation
  3. 2

    Step 2

    Use a Meta-approved template

    Campaign messages use official templates that can include text, images, and interactive buttons. Variables such as a name can be filled in by hand or automatically from a column in the recipient file.

    Handled byWhatsApp Broadcast
  4. 3

    Step 3

    Send now or schedule it

    The campaign goes out through the official WhatsApp Business API, immediately or at the time you set, and its status shows from Processing to Complete.

    Handled byWhatsApp Blast
  5. 4

    Step 4

    AI answers the replies

    Customers who reply are served by the AI agent right away: answering questions, checking shipping costs, all the way to completing the order in the chat.

    Handled byAI Chatbot
  6. 5

    Step 5

    Results read per campaign

    Broadcast analytics show how many messages were sent, delivered, read, failed, and replied to, so you know which messages are worth repeating.

  7. Outcome

    Campaigns that start conversations

    Messages reach the right people, replies never wait, and every campaign has numbers to judge it by.

Sample conversation

One broadcast, then a conversation that ends in an order

A store sends a weekend promo to customers who have bought before. One of them replies, and the AI completes the order in the chat.

An illustration of the flow, not a real customer conversation. The business and the chat are made up for the example.

Nusa Skincare

Online

Hi Maya, your favorite Vitamin C serum is 20% off until Sunday. Want me to set one aside for you?

Sent by Cekat.AI · 10:00 AM

Yes please! The 30 ml one

10:14 AM

Great! The 30 ml Vitamin C serum comes to Rp 136,000 after the discount. Same address as last time?

Answered by Cekat.AI · 10:14 AM

Yes, same

10:15 AM

Shipping is Rp 10,000, so the total is Rp 146,000. Here's the payment QR.

Answered by Cekat.AI · 10:15 AM

Payment received · Order recorded on Maya's profile

10:21 AM · system

Features involved

The features behind this flow

Four features that carry a campaign from the recipient list to the replies.

Looking at it from your team's side? Solutions for Marketing teams →

Proof

increase in on-time payment compliance
2x
per broadcast reminder than before
Lower cost

Figures reported directly by Cekat.AI customers.

BPJS Ketenagakerjaan

BPJS Ketenagakerjaan: on-time payment compliance doubled

BPJS Ketenagakerjaan's largest branch used to rely on manual payment reminders, which led to arrears, messy records, and low contribution collection. With automated reminders, auto-labeling, and workflows in Cekat.AI, payment discipline improved and the admin load fell. The pilot succeeded and is now being considered for a national rollout.

Read the case study

Where it fits

For businesses with a reason to reach out

Promotions, schedules, bills, or events. When customers are waiting for news, WhatsApp is where they read it.

FAQ

Questions about WhatsApp Marketing

WhatsApp marketing is a strategy that uses WhatsApp to send promotions, updates, and reminders to customers. Because customers can reply directly, a campaign can turn into a conversation and a purchase in the same place.

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Start WhatsApp Marketing You Can Measure

Send campaigns through the official API, let AI answer the replies, and see the results per campaign.

WhatsApp SalesStart Free Trial
WhatsApp Sales