FMCG
Take Distributor Orders Without the Morning Phone Marathon
From distributor orders to retailer restock requests to consumer promo questions, Cekat.AI replies instantly on WhatsApp, 24/7, and routes every complaint to the right region, without adding admins
Cekat.AI for FMCG is an AI customer service platform for consumer goods brands and principal distributors in Indonesia, taking distributor orders automatically through chat, answering promo and product questions 24/7, routing complaints to the right region, and keeping every outlet's data organized in one platform.
- +70%
- conversion uplift at Holywings Group
- 100%
- of chats covered 24/7 at Holywings
- 24/7
- distributor orders, restocks, and complaints answered
- 3,000+
- businesses run on Cekat.AI
Trusted by 3,000+ businesses and leading brands in Indonesia
How it works
Built to Turn Conversations Into Revenue
Distributor Orders Arrive Clean, Nothing Retyped
Orders that used to come through morning phone calls and salesman notebooks now flow through chat. Distributors and stores simply send a list of SKUs and quantities, and Cekat.AI builds the order automatically with outlet details attached, no admin copying anything into a spreadsheet, so miskeyed and duplicated orders stop here.
Retailer Restock Requests Answered at Any Hour
Store owners check their shelves after closing time, and they will not wait a week for the next sales visit. Cekat.AI answers product availability, pricing, and minimum order quantities at any hour, logs the restock request as an order, and hands it to the area sales team the moment the workday starts.
Promos Reach the Right Retailer Segments
Trade promos, loyalty points, and new-variant launches no longer die in a buried WhatsApp group. Cekat.AI broadcasts through the official WhatsApp Business API to the outlet segments you choose, by region, store type, or order history, with automatic follow-ups chasing the outlets that have not responded.
Complaints Route Straight to the Right Region
Damaged packaging, a wrong variant shipped, a promo prize that never arrived, consumer and store complaints become tickets automatically and route to the regional team or distributor covering that area, full chat history attached. Automatic notifications make sure the right team knows first, before the complaint reaches social media.
One Complete View of Every Outlet
Every chat enriches the outlet's profile: order history, promos joined, complaints filed, all recorded automatically into a customer data platform. You can see which outlets stopped ordering and which segments respond best to promos, so your sales team walks into every visit with data instead of guesswork.
Why Cekat.AI
Why Businesses Choose Cekat.AI
Official Meta Business Partner
Orders, promos, and broadcasts run on the official WhatsApp Business API, alongside Instagram DM and web chat, one inbox for thousands of outlets, compliant and reliable.
AI That Takes Orders and Sells
The agent logs distributor orders, answers promo and product questions, then hands negotiations and special cases to your team with full context.
Proven Across 3,000+ Businesses
More than 3,000 businesses in Indonesia run customer service on Cekat.AI, including high-chat-volume groups that reached 100% chat coverage 24/7.
FAQ
Frequently Asked Questions about FMCG
It moves the flows that used to live in phone calls and paper notes into chat: distributor orders are logged automatically, promo and product questions get instant answers 24/7, and complaints route to the right region. Conversations from thousands of outlets land in one organized inbox.
Turn Morning Order Calls Into Chats That File Themselves
See how FMCG brands run distributor orders, promos, and complaints 24/7 on Cekat.AI, book a free consultation with our team.