How Euromedica Reached a 25–30% Booking Rate
From TikTok leads to clinic bookings, Euromedica Group connects conversations, AI assistance, and CRM with Cekat.AI.
Interview with
Renny Hasibuan
GM Marketing, Euromedica Group
>5×
reported rise in booking rate
25–30%
Euromedica Group booking rate
~3×
reported rise in click-through rate
32%
reported conversion rate
About Euromedica Group
Euromedica Group runs a network of beauty and aesthetic clinics with 121 business units across Indonesia. Its brands include Skin+ Slim+ Clinic and Yeuu Hair Lab, which incorporates Korean hair-care technology.
For Euromedica, TikTok is a lead-generation channel, not only a place to publish content. The marketing team needs to turn online interest into conversations and clinic visits, then understand which leads progress to a booking.
The Challenge
For Euromedica Group, TikTok leads matter when conversations turn into bookings and clinic visits. A high volume of leads needs equally strong responses so online interest does not stop at the DM.
The AI Agent and human team need to handle many leads at once, including questions about skin concerns and different promotions. Marketing also needs to see where prospective customers drop off before booking.
The team needed to handle a large number of leads at once, keep responses consultative and empathetic, and measure where prospects dropped off between the first message and a clinic booking.
“From that volume, we can also get good-quality leads.”
Cekat.AI Solutions for Euromedica Group
The approach for Euromedica Group combines several connected workflows, from the first conversation through team follow-up.
“The AI Agent must be able to consult and show empathy.”
Bring TikTok DMs and other lead conversations into one inbox
Euromedica uses one workspace to access conversations from different channels, including TikTok direct messages. Its agents can engage a lead without switching between separate channel inboxes. The shared view helps human agents manage engagement and conversion alongside the AI Agent, even when many leads arrive at once.
Answer treatment questions with empathy and calculate each promotion
The AI Agent handles early questions with an empathetic, consultative tone rather than quoting a treatment price immediately. It also supports digital payments and calculates discounts across different campaigns. For customers asking about a skin concern, the AI can respond in a more consultative way. It can account for campaign discounts and payment details instead of leaving the customer to work out the final offer.
Use a configurable CRM tracker to find where leads drop off
A configurable CRM tracker shows how leads move through the acquisition flow and where they drop off. The team can use that view to manage follow-up and, when needed, connect it to retention work. The team can customize the stages it measures, see where a lead stops progressing, and decide when follow-up or retention work is needed.
Results
The following outcomes reflect the figures recorded in the client's case-study material. Their scope follows the available data.
>5× reported rise in booking rate. Renny linked the increase to AI replies outside business hours and CRM support for lead management and nurturing. This is a group-level increase, not a percentage-point change.
“Our conversion rate is now at 32%.”
25–30% Euromedica Group booking rate. Renny shared this as the group's booking rate at the time of the interview. The fivefold figure above describes its reported growth; this range describes its current level.
~3× reported rise in click-through rate. According to Renny, the stronger CTR helped the team keep cost per lead under control. The interview does not give the starting or ending CTR percentages, only the approximate multiplier.
32% reported conversion rate. Renny shared this as a separate conversion measure alongside the booking rate. The interview gives no baseline or calculation method for this measure, so it cannot be compared directly with booking rate.
